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     OUR STORY

 

IDAE IS A LUXURY LABEL Designed and made IN NEW ZEALAND. It STRIVES TO EMPOWER its WEARER through garments that are both effortless and practical.

THE BRAND HAS ESTABLISHED AN ETHOS THROUGH its QUALITY, LIFELONG PIECES. EACH PIECE IS DESIGNED TO BE EASY TO WEAR AND SIMPLE juxtapositioned Alongside UNEXPECTED DETAILS.

SILOuHETTES ARE CREATED TO FLATTEr THE WOMAN, making her feel THE BEST SHE CAN everyday. THERE ARE ELEMENTS OF SUBTLE FEMINinITY PAIRED WITH MASCULINE DETAILING AND TAILORING. 

IDAE TAKES A STEP BACK from THE present FASHION CYCLE AND AIMS TO SLOW DOWN THE unsustainable MOVEMENT BY CREATING TWO SMALL COLLECTIONS A YEAR.

ALL GARMENTS ARE MADE IN NEW ZEALAND FROM DEAD STOCK HIGH QUALITY FABRICS.